The Croatian Chamber of Commerce launched the project "Fish from Croatia - Eat what is worth eating" for the purpose of promoting fishery products of the Republic of Croatia, which includes products from catch, farming, and processing. The goal of the project was to boost the consumption of local fishery products, to achieve their appropriate valuation, and to build the culture of fish consumption in the Republic of Croatia.

This is to be achieved by raising consumer awareness of the importance of and investments in sustainable fisheries in the Republic of Croatia, of the high nutritional and health value of food originating from locally managed fisheries or farming, and of the importance that the product they consume comes from a food safety system of well-known, high standards.

By emphasising comparative advantages and achieving their greater recognition, the idea is to highlight all the efforts that have been invested in order to bring top-quality local products to the consumer's table and thereby enable their better economic valuation.
This would enable their better positioning on the market both in the Republic of Croatia and in the European Union.

The project is financed by the European Maritime and Fisheries Fund, and its content is close to similar projects launched by the European Commission: "Enjoy, it's from Europe!" "MedFish4Ever" "Inseparable" and "Farmed in the EU".